This Dearborn article makes such good points why we should not compare ourselves to our competitors. After years of being in real estate and now real estate education, I couldn't agree more. If you spend your time competing rather than serving, your time is wasted and it will hurt your bottom line.
This is not just for schools but rather for any business.
~Sheila Hensley, CDEI
https://www.dearborn.com/marketing-business-and-technology/how-your-real-estate-school-can-beat-competitors-by-ignoring-them/?utm_source=MKT-008306&utm_medium=email&utm_campaign=DREE_CM&utm_term=article_2&utm_content=newsletter
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